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Holistic communication solutions for emerging markets

Sharon Penhallrick BizWiser
Communication Solutions

Across the vast number of emerging markets globally, people consume media in different ways and proportions.

What’s more, the sophistication of the media scene varies with the market’s degree of deregulation. Satellite technology, digital, mobile, the rise of social networks, cross-ownership, continental and international stakeholders all play an essential role in an emerging market.

Most markets have identical communication vehicles – television, radio, newspapers, social media, magazines, billboards, bus shelters, cinemas, experiential, in-store, word of mouth, brand activation, mobile, digital, and the internet.

Meeting your marketing communication needs

As the Holistic Communication Sage* of the BizWiser team, Sharon Penhallrick focuses on finding solutions for your communications, advertising, marketing and research challenges and meeting your needs in the following areas:

  • Insightful communication network development
  • Innovative strategies and plans
  • Relevant research and insights
  • Competitive implementation and negotiations
  • Customised mentoring and coaching.

* A Sage is someone of great wisdom, knowledge and prudence.

Insightful communication network development

The only constant is change! Sharon Penhallrick and the BizWiser holistic communication solutions team have led key communication and media agency networks across emerging markets within global networks. You’ll find that we are sage advisors, interpreters, and evaluators. We can offer you expertise and experience in developing and managing multi-market agencies and networks in emerging markets.

Our diverse offerings include the following:

  • Business plans
  • Feasibility studies
  • Launching into new markets
  • Mentoring of directors and other senior management
  • Sharing best practices and insights
  • New business pitches
  • Trouble-shooting
  • Database development
  • Multi-market training.

Innovative strategies and plans

Reaching both the hearts and minds of consumers is fundamentally essential. Therefore, we evaluate all communication options objectively and rationally – based on insights, judgment, experience, and available research.

Our holistic approach is designed to connect, engage and interact with consumers in ways that persuade them to change their behavioural patterns and mindset. This gives your message a competitive edge. The result is meaningful growth, with a higher return on investment for you.

Relevant research and insights

In today’s competitive environment, understanding your target market and its relationship with the channels and your message is invaluable in helping you make more informed business decisions.

The optimum strategies and plans are based on leading-edge consumer insight and research and are supported, justified and measurable. We believe in combining both formal and informal research studies, tailored to your needs. We’re specialists in collating, analysing and presenting data and insights in a relevant way to formulate better decisions regarding channel choice and budget.

Competitive implementation and negotiations

So often, the most comprehensive and innovative strategies and plans are not put into action properly. We can provide expertise and wisdom in this area and excellent relationships with the principal media owners. In this way, we can give you strategic guidance to implement your channel plans more effectively and efficiently, achieving the results you expect, namely:

  • More exposure and placement relevant to the target market
  • Maximum discounts, savings and added value.

 

Customised mentoring and coaching

We’re proud of the successful mentoring programmes that we’ve conducted in many emerging markets. These have been for:

  • Marketers
  • Advertising agencies
  • Creative agencies
  • Media agencies
  • Media owners
  • Research companies.

Our coaching workshops have resulted in the emergence of many industry leaders!

We’ll work closely with you to review your needs, then develop a tailored programme to address your requirements.