The Creative Marketing Solutions division of the BizWiser team focuses on meeting your needs in the following vital areas:
Effective Brand Strategy
Especially crucial in emerging markets, branding is a central aspect of any business. An effective brand strategy gives you a significant competitive edge. We help you determine what your brand is now and where you would like it to be in the future. We also cover how, when, where and to whom you plan on communicating and delivering your brand messages.
Holistic Brand Development
The foundation of your brand is your logo and tagline, both of which should be memorable and, at the same time, capture the essence of your brand. Your branding also needs to be integrated into every aspect of your business – your website, your stationery, your email signatures, the décor of your offices, how your people dress, how they answer your phones, and so on. Creative Marketing Solutions can help your emerging market brand achieve greatness.
Innovative Brand Communications
Brand communications are concerned with the promotion of your corporate brand (or product or service brand) to stakeholders and prospective customers. Through our creative expertise, Creative Marketing Solutions can help you to develop and maintain consistent brand messages and standards for all of your marketing materials.
Results-driven Marketing Plan Implementation
So often the best-made plans are not put into action correctly, if at all. With our expertise and experience in this area, we can help you implement your marketing and communications plans and achieve the results you expect.
Affordable Customer Satisfaction Research
These days, online research surveys are the most cost-effective way to unearth the views and opinions that count in your business. In today’s competitive environment, finding out what your customers and other stakeholders think can be invaluable in helping you make the right business decisions. Creative Marketing Solutions will tailor a research survey to suit your own precise needs.
Adrian Fuller heads the Creative Marketing Solutions division of BizWiser Emerging Markets.
Adrian has been active in advertising and marketing since 1977 and has an outstanding track record in advertising agency, account and creative management as well as brand strategy and business writing.
He worked first as a copywriter and creative director in South Africa before managing Lintas, McCann-Erickson and Y&R Brands advertising agencies in Malawi, Kenya, South Africa and Tanzania respectively. The past fifteen years Adrian has spent as an independent marketing and communications consultant.
Over the years, Adrian has gained experience in many different industries and worked on a large number of blue-chip and other brands. Here are some of them:
Beverages. Coca-Cola, Carlberg, Tusker Lager, Safari Lager, Nescafe, Milo, Appletiser, Liquifruit
Wine & Spirits. Nederburg, Autumn Harvest, KWV, Ashton Kelder, Glenfiddich, Grants, Klipdrif, Bols, Martell, Mainstay, Malawi Gin, Powers No.1
Food. Nestle, Kelloggs, Unilever, Colman, Bokomo, Khoisan Salt, Verlaque, Fercon Foods, Genadendal Frozen Vegetables, Crocodeli Bakery
Automotive. Ford, Motorcraft, General Motors, Goodyear, Firestone, Trentyre, Gabriel, Armstrong, Caltex, Payen, Pilkington Glass, Connoisseur, Williams Hunt, Sirius Motor Corporation
Financial. Santam, Sanlam, Trust Bank, Metropolitan Life, Heritage Insurance, Standard Bank Tanzania, Legacy, FinSwitch
Tourism. Air Malawi, Holiday Inn Dar es Salaam, Block Hotels, All Cape Private Tours,